A good friend sent me a link to a session at All Things Digital. http://allthingsd.com/20110601/the-melt-demo-at-d9-grilled-cheese-what-if-there-were-an-app-for-that/?refcat=mobile
Jonathan Kaplan, creator of the popular (discontinued) Flip camera line, is building a secretive start-up called The Melt, which, near as we can tell, brings together smartphones, automation and comfort food. PLEASE, keep this a secret.
#1. Celebrity Chef’s won’t matter in this venture.
#2. Social media won’t help.
#3. If the world-class brains over there at Sequoia Capital think the restaurant industry is “narrow”, how narrow is a grill cheese sandwich?
#4. Really? Do I even need a #4?